Hi there, I'm

Ya Hsuan Tai


_


About me >>

About Me.


Ya Hsuan Tai | Ivory

Data analyst based in Paris, France

#experiment #abtest #productanalytics #machinelearning #artificialintelligence #python #datascience


I’m a data experimentalist, passionate about data, product experiments, and data-driven business solutions.

Currently product data analyst at BlaBlaCar. SQL & Python coder.

Originally from Taiwan, formmally has worked in Dior as data analyst for almost 2 years.


I'm very familiar with product analytics experiments (aka A/B testing). I've carried out numerous experiement projects with Blablacar product & Dior product (dior.com)

Also, I've created several data visualization projects using BI tools such as Tableau, DataStudio, PowerBI, etc.


If you're interested my profile for opportunities, don't hesitate to contact me.



See experience >> Contact me >>

My Experience

Professional Experience
Product Data Analyst
BlaBlaCar 		Paris, France
02/2022 - present

    In Data Service department at BlaBlaCar, my missions are consist of 4 pillars:

  • Experiments: oversee product experimentation for booking & monetization squads: designing AB test protocols, analyzing test impact, and presenting results to stakeholders.
  • Product initiatives: provide actionable insights on our user’s behavior during Product discovery and delivery
  • Self service: build, improve, and maintain a suite of self-service Tableau dashboards and supporting data consumers to get autonomous in their usage of data.
  • Data-informed strategy: Infuse a data-informed mindset to our Product strategy by working conjointly with Product Leadership to define, analyze and report on Product KPIs.
Data Analyst
Parfum Christian Dior 		Paris, France
07/2020 - 02/2022

    In Data & Analytics team of Digital Department at Dior, my missions are consist of 5 pillars:

  • Reporting: define business KPIs and build automated reports and dashboards with SQL for the monitoring of new features(ex: Apple pay express feature on dior.com) and other subjects (acquisition, sales, client, product dashboards, etc.).
  • Tracking: implement & ensure tracking of new features on dior.com to acquire data and enhance data quality for reporting.
  • Ad-hoc Analysis: performed analysis and build dashboards to solve specific buisness problems on various subjects.
  • Data Activation Projects: work with CRM team to implement data activation framework to achieve personalized dior.com.
  • A/B Testing: define & monitor KPIs of A/B testings carried out with LVMH Optimization Lab to make business decisions.
Paris Fashion Week Backstage Assistant
Haider Ackermann 		Paris, France
09/2019 - 09/2019
  • In charge of confirming the styles and assisted in changing outfits for the models for the fashion brand Haider Ackermann during Paris Fashion Week SS20.
Digital Marketing Intern
Codementor 		Taipei, Taiwan
01/2017 - 06/2017
  • In charge of SEO & SEA marketing, creating trending posts contents and conducting online communities. Gained 1,4k organic clicks and average click-through rate of 11%.
  • Defined the KPI matrices (acquisition and conversion) and created monthly media-planning.
  • Created a dashboard to evaluate and analyse the performance of the website and social media.

Education
Msc in Data Science
emlyon business school 		Paris, France
09/2019 - 12/2020

    Specialization: Data Science

    • Python (pandas, numpy, sklearn, keras, Tensorflow...) • Machine Learning • Deep Learning • Dataiku DSS • SQL, PostgreSQL • Text mining • Data Visualization (Tableau, PowerBI, R shiny) • R • AI and disruptive technologies • Google Analytics & Data Studio

    Learning trip to Silicon Valley in San Francisco: witnessed the silicon valley entrepreneur ecosystem and its amazing capability of technology innovation, visited Intel, IBM, Twitter and other tech companies in silicon valley.
Exchange Programme
Sciences Po Paris 		Paris, France
08/2018 - 06/2019

    Specialization: Economics & Finance

    • Cryptocurrencies & Blockchain • Microeconomics: Information, Design and Institutions • Diplomacy & International Negotiation • Economic Outlook Assessment: Methods, Tools and Debates for Economists & Policy Makers • The Korean Peninsula at Crossroads

Bachelor of Sciences in International Business
National Taiwan University 		Taipei, Taiwan
09/2015 - 06/2018

    Specialization: Strategy

    • International Strategy • Financial Management • Platform Strategy • Game Theory • Statistics


• Download my CV in PDF here: English Last updated: Aug. 2021

My Projects

Project Name Description Skillset Link Last Update
Retail Use Case: Unsupervised learning for customer clustering As the role of CMO, performed RFM analysis and CLV prediction. Applied ML unsupervised models for customer segmentation. Delivered tailored marketing strategies for each cluster. #MachineLearning #UnsupervisedLearning #Clustering #RFM #CLV #DataikuDSS #Python #pandas #numpy PDF May 2020
ML revenue prediction and optimization in banking Applied ML regression models to predict revenue and classification models to determine sales offer to clients. #MachineLearning #Regression #Classification #Python #sklearn #pandas #numpy Jupyter Github Feb. 2020
Sentiment Analysis Dashboard The dashboard aims to give insights and specify the industries that raises reputational risk for a FMCG company. #DataViz #SentimentAnalysis #Tableau #PowerBI #Alteryx Tableau PowerBI Apr. 2020
Gender Inequality Dashboard Used OECD data to analyze key figures of gender inequality and showcased the plots with shiny dashboard. #DataViz #R #shiny #shinydashboard #tidyverse shiny Oct. 2019
Personal Website - Ya Hsuan Tai Design my personal website to showcase my projects and experience. #WebDesign #html #css #javascript #bootstrap Website Github May 2020
New York Airbnb Demand & Price Dashboard Used Airbnb Open data to analyze and visualize the airbnb damand and price of listings in New York City. #DataViz #Tableau #Alteryx PDF Nov. 2020

My Certificates

Certificate Iss. Organization Core Skillset Link Iss. Date

Artificial Intelligence Strategy

 UC Berkley School of Information AI implementation strategy • Organizational AI • AI Business Canvas • Approaches to AI Strategy • KPIs PDF July 2020

MIT 6.S191 Deep Learning

 MIT Deep Learning • RNN • CNN • Keras • Deep Computer Vision • Deep Reinforcement Learning ... June 2020

Machine Learning Scientist Track

 Datacamp ML models • Deep Learning • Image Processing • Time series • Data engineering PDF June 2020

Contentsquare Expert in Web Analytics

 Contentsquare Web Analytics • Customer Journey Analysis • Page Zoning Analysis • Session Replay PDF August 2021


Online Courses
Course Name Iss. Organization Core Skillset Link Iss. Date

Image Processing with Keras

 Datacamp CNN • Image Processing • Keras • Pooling Layer • Monitoring learning PDF June 2020

Advanced Deep Learning with Keras

 Datacamp Deep Learning • Keras • Functional API • Shared layers • Categorical embeddings • Multiple inputs/outputs PDF June 2020

Machine Learning with PySpark

 Datacamp Pyspark • Apache Spark PDF May 2020

Feature Engineering for NLP

 Datacamp NLP • Tokenization • tf-idf • SpaCy • Lemmatization • Text cleaning • n-gram modeling PDF May 2020

Machine Learning for Time Series Data

 Datacamp Time series analysis • Advanced window functions • Signal processing and filtering • Spectral analysis PDF Apr. 2020

Dimensionality Reduction in Python

 Datacamp PCA • t-SNE • Feature selection/extraction • High dimensional data exploration PDF Apr. 2020

Contact Me.

Avatar
Ya Hsuan Tai | Ivory

Based in Paris, France

Product Data Analyst @ BlaBlaCar | Product experimentation with data

E-mail: yahsuan.tai@sciencespo.fr

Phone: +33 6 10 91 14 15